Business for Inclusive Growth (B4IG) gains momentum

As a member of the Business for Inclusive Growth (B4IG) coalition, Veolia was invited to the Paris Peace Forum on November 12 to present its open social innovation program Pop Up in presence of President Macron and Antoine Frérot, CEO of Veolia.

Powered by the OECD, spearheaded by Danone, and driven forward at the G7 Leaders’ Summit in Biarritz in August 2019, B4IG is a coalition of leading multinational enterprises committed to tackling inequalities and promoting inclusive growth: economic growth that is distributed fairly across society and creates opportunities for all.

To date, the coalition gathers 40 companies investing a combined total of USD 1.4 billion in more than 70 inclusive growth initiatives. The coalition aims to better connect, support and leverage impact investing financing, in order to strengthen and scale these solutions.

Florence Lecluse, General Delegate of Le CentSept, our partner in Lyon, and Eric Lesueur, CEO of 2EI Veolia presented the Pop Up program, one of the earmarked projects of the coalition. Launched in 2014, Pop Up aims to support the growth of social entrepreneurs around Veolia’s activities through the development of social innovation incubators. This allows to co-create innovative solutions with social entrepreneurs to achieve large scale social impact. Pop Up has scaled to 15 territories in France, Mexico, India and Japan. The B4IG coalition is an opportunity to accelerate its development through partnerships with new companies and investors.


Pop Up presented at the Paris Peace Forum as one of the earmarked projects of the coalition