Exploring platform business models to set up an additional Secondary Raw Material (SRM) trading and sourcing channel, allowing to launch a range of products transformed or referenced by Veolia. This will provide new technical, environmental and ethical conformity guarantees to the market.
Through an agile process based on a design thinking approach, 2EI has, in a very short space of time (~6 months), been able to propose a practical use case supported by tests (over 40 interviews), market studies and competitor analyses.
The project’s development and its practical use case will soon be validated by project’s steering committee. 2EI can also be credited with managing this complex and rigid governance process.
Evaluating the business potential of such a marketplace is highly beneficial to Veolia. It also enhances our ability to organise SRM trade and to facilitate SRM feedstock control.